‘Subliminal’ Effects Of Banner Ads

June 29, 2010

E-Marketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas study that suggest banners running across the tops of Web pages are still a great low cost solution for influencing purchase decisions. Hallerman, who has been researching a report about online brand marketing, calls banner ads “somewhat subliminal” because banner ads appear to affect consumers whether they realize it or not.

“The positive, yet not always easy-to-measure effects and the increasingly lower cost and availability of banners give campaigns a steady foundation,” says Hallerman. “Banners help to fill in the campaign.” Read more about this in MediaPost.

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