This effect will make your object appear/disappear by un/stretching.
Here you can designate whether the object will appear or disappear stretching.
Here you can choose how will the object scale while stretching on X or Y axis.
Here you can change what will happen to color during the animation. You can designate new color by choosing Change color form the drop menu, or you can choose Change transparency for your object to change alpha during it’s landing.
Duration : This option controls duration of the animation in seconds * 10.
Effect type : you can use this option to decide whether your object will appear or disappear stretching.
This option is only available if you are working with text.
Frame delay : Sets delay between frames.
This option is only available if you are working with text. Select brush type and control separately brush colors. You can also control pen color and pen width.
One default presets are also available. Check the lower left corner in the Effects window.